Thank you for participating in the Nourish the American Dream campaign. Here you will find everything you need to bring your campaign to life.
The Nourish the American Dream campaign is designed to be flexible — easy to slot into the communications, fundraising, volunteer, and partner engagement work you’re already doing. The ideas below help you mobilize your network from July 1–7 and create additional visibility for your organization’s role in the national campaign.
Channel the week into giving.
Create a fundraising landing page on your organization’s site to centralize donor traffic. See sample website copy for inspiration.
Use the social posts and email templates to fundraise through your existing communication channels.
Host a campaign‑aligned fundraising event, or fold a Nourish the American Dream fundraising ask into your existing summer programming.
Tap your Board of Directors — share the campaign flyer and encourage them to activate their own networks.
Report progress to your audiences as the campaign unfolds. For example: “We are $X away from our goal of $X. Donate today because the American Dream starts with a full plate.”
Show up where they already are.
Post across your organization’s social channels with the provided campaign assets, and use #NourishingNeighbors and #NourishTheAmericanDream.
Reshare, comment, and like Nourish the American Dream content shared via the Albertsons Companies channels.
See the social posts section for suggested copy. Feel free to add messaging that aligns with your organization’s brand and voice.
Bring volunteers into the moment.
If your organization is hosting volunteer activities from July 1–7, include information about the Nourish the American Dream campaign in key volunteer talking points and materials.
Provide volunteers with the campaign flyer to drive them to donate to the movement.
Multiply through your partners.
Identify corporate partners who could offer a donation match to incentivize microactions — for example, $5 for every employee post, $1 for every comment on your social posts, or $1 for every reshare.
Invite your corporate partners to launch an employee giving campaign from July 1–7 and encourage corporate matching to double or triple their impact.
Invite corporate employees of your partners to volunteer at your organization from July 1–7 to take advantage of Dollars for Doers and drive increased donations to your mission.
A week-by-week guide to align your activation with the campaign rollout.
National press release distributed; campaign landing page goes live; social launch across Albertsons banners; wide media outreach.
Leverage the “Initial Media Alert” template included in toolkit for local media.
Ongoing social content highlighting PSA, celebrities, and campaign mission; community management and engagement; ongoing media push.
Reshare Albertsons social posts.
Dedicated social push driving traffic to the campaign website; pitch highlighting ways to give.
Nonprofits follow up with local media; reshare applicable Albertsons social posts.
Social reminder posts; campaign progress updates.
Local campaign progress updates; social reshares of applicable Albertsons posts.
Increased social cadence promoting ways to give and campaign updates; countdown content.
Local campaign progress updates; social reshares of applicable Albertsons posts.
Final-day social push; community engagement.
Local campaign progress updates; social reshares of applicable Albertsons posts.
Deployment of nonprofit fundraising self-reporting forms; social thank-you content.
Local campaign “thank you” content; reshare applicable Albertsons Thank You posts.
Results press release announcing funds raised and campaign impact; social recap content.
Leverage Results Media Alert template (will be added to toolkit leading up to July 13) for local media pitching.
A few non-negotiables and supporting messages to keep marketing & communications on-brand.
Keep the headline (Nourish the American Dream.) and subheader (Support the movement to end childhood hunger) consistent across web banners and flyers. Does not apply to customizable donor emails.
Use sentence case with a period for all headlines and subcopy.
Tag @AlbertsonsCompanies and use #NourishingNeighbors and #NourishTheAmericanDream across all social posts.
Keep the Nourishing Neighbors logo on every asset you develop or customize.
Repeat “The American Dream” in both the headline and subheader of the same asset.
Remove the Nourishing Neighbors logo from any marketing material.
1 in 5 kids in America faces hunger. And when you feed a child who faces hunger, you’re doing more than filling an empty stomach. You’re feeding the American Dream.
1 in 5 kids in America faces hunger. That’s 14 million children who can’t pursue the American Dream. We’re here to change that.
When a kid has enough to eat, they don’t just have a full stomach. They have the chance to learn, grow, and shine. To live the American Dream.
We declare the American Dream starts with a full plate. And that every child must have the affordable, abundant, and delicious nourishment required to bring that dream to life.
The brand kit provides an overview of the visual identity of the Nourish the American Dream campaign. Please feel free to follow the creative guidelines provided here when building your campaign or use your own organization's branding to customize materials.
Canva templates that allow you to create your own campaign collateral. We encourage you to add your organization's logo, donation link, local impact language, and fundraising goal where relevant. Please maintain the core Nourish the American Dream campaign branding per the Brand Kit guidelines or use your organization's branding.
Ready-to-use campaign assets available for your organization to download and use across owned channels, donor communications, websites, and community outreach materials. See the customizable templates and social posts sections for inspiration on how to leverage these assets.
Guidance and templates to support outreach and ensure consistent messaging in your media engagement.
Hi-res graphics ready for Instagram, Facebook, and LinkedIn. Copy the image URL or download a copy, then post. These are intended to make participation simple and turnkey while giving your organization flexibility to choose which images align best with your brand.
A full email campaign to get the word out to your network of donors and supporters. Pair with the email banners in the customizable template section and other images and assets for the best results.
The below language can be leveraged to build a landing page for the campaign on your organization’s site to serve as a centralized place to direct donors and supporters to learn more about the campaign and make donations.
You may use the copy as written, or customize by adding your organization’s mission, local impact, campaign goal, donation link, or other relevant details. See the Customizable Templates section for website banner templates you can leverage and the Images & Assets section for additional images and videos that can be used throughout.
To help track campaign progress and collective fundraising impact, participating organizations will be asked to complete a brief survey at the conclusion of the campaign reporting out on the totals they have raised as part of the Nourish the American Dream campaign between July 1–7. The reporting process will be as follows:
Each reporting request will be sent by email from Anjana.Bhattarai@albertsons.com and will include a link to a brief survey. The survey will ask you to confirm your organization name and the total amount raised to date as part of the Nourish the American Dream campaign.
These totals will be used to communicate collective campaign progress and celebrate the impact of participating organizations nationwide. Please report only funds raised as part of the Nourish the American Dream campaign during the designated campaign period.
Nourish the American Dream is a first-of-its-kind collaborative campaign to raise awareness and funds around the issue of childhood hunger in America. The goal is to create a shared national moment for giving — similar to Giving Tuesday — that rallies anti-hunger organizations, Albertsons Companies stores, and consumers around the U.S to collectively raise $5 million.
All organizations are raising funds for themselves. No funds raised by participating organizations will be directed to the Albertsons Companies Foundation or any affiliated brand.
The activation and giving period will be from July 1 to July 7, but there will be communications leading up to and following those dates.
No. Your organization is encouraged to raise as much as it can throughout the activation period (July 1–7) as part of the collective campaign goal of $5 million.
No, this is an entirely new campaign, in addition to other Nourishing Neighbors efforts.
This is the first year of the campaign, and we intend for it to be an annual, multi-year effort.
The only eligibility requirement is that participating organizations must be not-for-profit. Organizations working on food security, food access, childhood nutrition, or related community needs in the childhood anti-hunger space are encouraged to participate. Public schools are also welcome to participate.
Yes, organizations are encouraged to sign up on this website to participate, track fundraising, be listed on the campaign website, and become eligible for grant opportunities.
Organizations should direct donors to their own website or donation page. The national campaign website will also list participating organizations and link to their pages.
The toolkit includes social media assets, suggested copy, Canva templates, email and newsletter language, flyers, images, videos, hashtags, branding guidance, and suggested timelines to activate.
Campaign videos will be available in English and Spanish.
Yes. Organizations are encouraged to customize messaging for their own communities and to align with their organization’s brand while also adhering to the campaign guidelines.
Yes, participating organizations are welcome to pitch local media only. If your organization has relations with or is interested in pitching national outlets, please reach out to our PR agency at albertsonsfoundation@praytellagency.com to discuss opportunities.
Yes. Participating organizations will be asked to report the amount they raise during the July 1–7 campaign window.
The Albertsons Companies Foundation team will reach out to participating organizations on July 7 with a simple web survey to request fundraising totals and additional impact information.
No. The reporting process is intended to be simple and rooted in trust. Organizations will simply be asked to attest to the amount raised in the reporting form.
Reporting is required to measure collective impact against our $5 million goal across all participating organizations. All funds still remain with the organizations that raised them.
Social Posts — Captions
Ready-to-post captions. Copy one you like and pair it with an image below. Please reference the campaign requirements section for social media dos and don'ts.
Something big is coming.
From July 1–7, [NONPROFIT NAME] is joining Nourish the American Dream, a national movement with @albertsonscompanies that brings nonprofits across the country together for a shared goal: to nourish every child’s potential.
Every dollar we raise supports [NONPROFIT NAME] and our mission to [INSERT MISSION/IMPACT]. Together with participating organizations, we’re working toward a collective goal of $5 million to help more children and families access the food they need to thrive.
Because the American Dream starts with a full plate. Stay tuned to get involved.
#NourishingNeighbors #NourishTheAmericanDream.
The revolution starts today!
This July 1–7, we’re joining nonprofits across the country to Nourish the American Dream, a national fundraising campaign launched by @albertsonscompanies, with one collective goal: to nourish every child’s potential.
Together, with nonprofits nationwide, we are working to raise a cumulative $5 million and start a revolution that ends childhood hunger once and for all.
Every dollar goes towards this goal.
Make a gift today: [DONATION LINK]
#NourishingNeighbors #NourishTheAmericanDream.
When you give to [NONPROFIT NAME], your donation directly supports our work to [INSERT IMPACT STATEMENT].
This week, we’re proud to be part of a nationwide campaign bringing nonprofits together around a collective $5 million fundraising goal. Your support helps us advance our mission while contributing to broader impact across communities.
Donate today: [DONATION LINK]
#NourishingNeighbors #NourishTheAmericanDream
There’s still time to Nourish the American Dream!
Today is the last day to support [NONPROFIT NAME] as part of a national movement with @albertsonscompanies bringing nonprofits together around a shared mission: to nourish every child’s potential.
Every dollar we raise supports our mission to [INSERT MISSION/IMPACT] and contributes to a collective $5 million goal to help more children and families access the food they need to thrive.
Because the American Dream starts with a full plate. Make your gift before the campaign ends: [DONATION LINK]
#NourishingNeighbors #NourishTheAmericanDream
The [NONPROFIT NAME] community stepped up last week. And together, we helped Nourish the American Dream.
From July 1–7, we joined nonprofits across the country and @albertsonscompanies #NourishingNeighbors in a national movement to help nourish every child’s potential.
Thanks to this community, we raised [AMOUNT RAISED BY YOUR ORGANIZATION] to support our work to [INSERT MISSION/IMPACT] — helping more children access the food they need to thrive.
This campaign may be over, but the movement continues. Because the American Dream starts with a full plate.
Thank you for giving, sharing, and standing with us.
#NourishingNeighbors #NourishTheAmericanDream